

The fact that Ubisoft is such a big company means that they have lots of money to spend on marketing for the game’s release.The game is published by Ubisoft which is a big brand known for releasing such popular video games.As a spin off to Assassin’s Creed III, this game had a pre-sold audience for its release as it is a product produced by a large and very popular franchise.There is up to 4 player co op in this game. You can either play together in ‘free roam’ or you can play missions especially for co op, however, story missions don’t include a co op feature. This means that you can play online with others. The version of Assassin’s Creed titled Unity include a ‘co op’ mode.The Instagram advert used the live feature allowing users to directly discuss with their audience.

A metro covering was installed in Paris, France at the Gare de Lyon and St Lazare train stations.As a TikToker, Eivor was answering his fellow Vikings with the official Assassin’s Creed soundtrack. They created an in-feed TikTok advert using a native feature allowing TikTokers to answer users’ comments directly in the video.

Including a track from the TikTok music library always provides additional opportunities for a video to be discovered, as users can search for the video by just searching the soundtrack.
